Experience, the newest addition to the framework, emphasizes the importance of first-hand knowledge and life experience in content creation. Whether it’s a product review, a travel guide, or professional advice, demonstrating real-world experience helps build credibility with both users and search engines.
Expertise refers to the specialized knowledge or skills in your field. For medical, financial, or legal content (YMYL – Your Money or Your Life topics), formal expertise is particularly crucial. However, everyday expertise gained through extensive involvement in a subject area can be equally valuable for non-YMYL topics.
Authoritativeness is about recognition from other experts and trusted sources in your field. It’s the digital equivalent of professional reputation, built through backlinks, mentions, and citations from respected websites and institutions.
Trustworthiness encompasses transparency, accuracy, and honesty in your content. It’s about maintaining editorial standards, providing accurate information, and being clear about your sources and potential biases.
Implementing E-E-A-T in Your Content Strategy:
Showcase Real Experience:
Start by highlighting genuine experiences and practical knowledge:
- Include detailed case studies and real-world examples
- Share personal experiences and lessons learned
- Document processes and methodologies you’ve actually used
- Include original research and data when possible
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Disclaimer:- Views expressed are the author’s own.